- What does your company do
- How big is the market
- How much traction do you have
- Unique insight/ Secret Sauce
- How does your business make money
- Team member and how does each contribute
- How much money do you need and for what purpose?
- Market segmentation or your value proposition to the identified customer groups
- Show assumptions behind revenue projections
- Separate fixed and variable costs so breakeven revenue can be calculated
- Team member and how does each contribute
- How much money do you need and for what
- Working capital requirements
- Cash Flow statement
- Usage of funds and time period before next funding required