What is your one sentence pitch?
As an entrepreneur, you probably pitch your business hundreds of times - to yourself while starting up, to customers, team members, investors, more.
When you are in the middle of a pitch, it is essential to grab the attention of your listener very quickly and use that small window to communicate the key messaging of your idea in a very concise and crisp way. In order to do this the pitch format below might help you draft a one-line pitch that can wow everyone you talk to!
Here is your one-sentence pitch template
We provide (an offering) to (an audience) to help them (solve a problem) with (our secret sauce)!
Digging deeper
The offering has to be something that is short, sweet, and simple - something that everyone can understand. It can be a website, or a social network, an application, or a product.
The audience is the group of people to whom you will market your product to. In the case of a consumer product, it can be a group of people between the ages of 25 to 35. In the case of an HR Tech product, it can be recruiters at small & large organizations.
The problem you are solving has to be something that is extremely simple and easy to understand. Examples of this can be 'helps reduce time' or 'improves productivity'.
The secret sauce is your insight and unique way of how you are solving the problem. For example, your application reduces wait times by providing intelligent and automated alerts regarding open check out kiosks at airports!
Some additional points
1. Avoid using adjectives like best, most effective, first, only etc
2. Define your target market to narrow the scope - are you targeting all women in the world or Indian professional women in their 20s!?
3. Eliminate the need to use buzzwords and jargon seen more often in pitch decks like AI, ML, DeepTech etc
4. K.I.S.S. - Keep it simple silly!
Trying it ourselves
So what does Malpani Ventures do?
We provide patient capital to founders of frugal & innovative startups in India to help scale their business with our experience in early-stage startups and unwavering support!
Do you want to try this yourself?