Lessons on Brand Building, Leadership and Defining a company's anti-values

Every week we share our good reads with the Malpani Ventures ecosystem comprising of Founders and Partners. We thought why not share it with everyone? All our good reads are also archived on Startup Mentors - a single resource for all things startups!

We are writing a book titled 'The Frugal Entrepreneur' publicly as an experiment. Using Silicon Valley literature to help Indian founders who have distinctly different problems may not be the best way to bring solutions. Hence we are trying to crowd source a handbook by Indian entrepreneurs for Indian entrepreneurs. You can access v1 of the Google Doc here. If you'd like to contribute to the book, please drop in an email to thefrugalentrepreneur@malpaniventures.com.

Onto this weeks good reads. Cheers!

***

So Wicked, it’s Gud
https://thehardcopy.co/so-wicked-its-gud/
A case study with insights on brand building and marketing for modern brands. "The marketing of any D2C brand demands two differentiators: Clutter-breaking content and a loyal community that comes back for repeat purchases"
 
Demanding & Supportive
http://rkg.blog/demanding.php
Short blog by Ravi Gupta, ex-COO of Instacart with nuggets on leadership. "What I’ve come to realize over time is that, far from being contradictory, being demanding and supportive are inextricably linked." 
 
What are your company's anti-values?
https://willsewell.com/posts/2022-02-15-what-are-your-companys-anti-values.html
Post which argues for defining your sacrifices towards achieving your vision "Values should cost something. They’re a trade-off. What are you giving up for your value? What’s your anti-value?"
 
 
***
Until next time!

 


Post Navigation
Bouncing back – Learnings from portfolio companies
Lido shuts down - A personal take by Siddharth Shah

Leave a Reply

  
Your email address will not be published. Required fields are marked *