Learn how intentional prospecting can help B2B SaaS founders and salespersons in early stage companies. Read on for tips and tricks to optimize your prospecting efforts.
What is Intentional Prospecting and Why is it Important for B2B SaaS Founders?
Are you a B2B SaaS founder or salesperson in an early stage company? Are you struggling to grow your business via outbound efforts? Intentional prospecting might be the solution you're looking for.
What is Intentional Prospecting?
Intentional prospecting is an approach to finding and engaging potential customers who are most likely to convert into paying clients. This process involves identifying your target market, creating a targeted list of potential customers, and reaching out to them with a personalized message that highlights the benefits of your product or service.
Why is it Important?
India is a highly competitive market for B2B SaaS startups. It can be challenging to stand out and attract new customers. Intentional prospecting helps you focus your efforts on the right customers, saving you time and resources while maximizing your chances of success.
Tips and Tricks
Identify your target market: Understand your ideal customer profile and create a list of potential customers who fit that profile.
Personalize your message: Craft a personalized message that highlights the benefits of your product or service and how it can solve your potential customer's pain points. Keep it short and sweet. Focus on their key social media posts, tweets, news, companies they've worked in, etc.
Leverage social media: Use social media platforms like LinkedIn, Twitter, or even plain old email to connect with potential customers and build relationships.
Attend industry events: Attend industry events and conferences to network with potential customers and build your brand awareness. This can help you personalize your messaging better.
Follow up: Don't be afraid to follow up with potential customers who haven't responded to your initial outreach. A gentle reminder can go a long way in securing a sale. Magic happens in follow ups.
Intentional prospecting can work for funding too!
I received an amazing set of emails from a US-based founder solving a pressing healthcare need. They found out that we invest in healthcare, and personalized the email mentioning recent news about a portfolio company. Shared the problem in 1 line, and their solution in the other. No deck. Ended with a simple CTA. Follow-up emails mentioned 1 specific & different part of the problem with a data point - ending with the same CTA 'Would you like to know more?'. We didn't take it ahead since the mandate and round size were way outside our scope.
"Hey Siddharth,
Noticed [portco] had yet another publication in [journal], these go a long way in building credibility in the [sector] community. Kudos to the team.
Lack of accurate predictive diagnostics in [disease] means patients don't get the right care. We use [tech] to identify the right symptoms & provide the right [treatment] for the right patients. Our trials show Xx the accuracy of current technologies.
We'll start raising our Series A next quarter. Would you like to know more and build conviction by the time we open our round?"
Simple. Concise. To the point. Can be read within a screen on your phone. No heavy decks or fancy langauge. No jump on a call. No monetary ask. Keeping it light and conversational with a clear motive to build conviction along the way.
Intentional prospecting is a powerful tool that can help B2B SaaS founders and salespersons in early-stage companies which focus on outbound. You can optimize your prospecting efforts and maximize your chances of success in this highly competitive market.
Try it. If you want help with intentional prospecting, drop me an email titled 'Intentional Prospecting: [company name]' at ss@malpaniventures.com with more details.