Every week we share our good reads with the Malpani Ventures ecosystem comprising of Founders and Partners. We thought why not share it with everyone? All our good reads are also archived on Startup Mentors - a single resource for all things startups!
We are writing a book titled 'The Frugal Entrepreneur' publicly as an experiment. Using Silicon Valley literature to help Indian founders who have distinctly different problems may not be the best way to bring solutions. Hence we are trying to crowd source a handbook by Indian entrepreneurs for Indian entrepreneurs. You can access v1 of the Google Doc here. If you'd like to contribute to the book, please drop in an email to thefrugalentrepreneur@malpaniventures.com.
Onto this weeks good reads. Cheers!
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How to Get Better at Changing Your Mind
"No one enjoys being wrong, but I do enjoy having been wrong, because it means I am now less wrong than I was before"
The Research Mentality… and how to adopt it for product-led growth
https://a16z.com/2021/10/07/the-research-mentality-and-how-to-adopt-it-for-product-led-growth/
Building software is easier than ever, selling it is more difficult than ever. Consumerization of software has changed the way we sell it. With the rise of product led growth which is distinctly different from sales-led growth, many traditional companies are struggling. We have to change the way software is being evaluated, bought, and distributed.
How to Grab Tech Buyers at “Hello” and Never Say “Goodbye”
https://www.bain.com/insights/how-to-get-and-maintain-b2b-tech-buyers-attention-tech-report-2021/
The world of B2B tech sales has changed. Conversations are moving online, focus is more on marketing than sales, and most discovery is initiated by the buyer than the seller. This is a data-packed read to cope with the changing environment of B2B tech sales.
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Until next time!