If you work in the tech world, you’ve heard about “product-led growth” numerous times. This is a good website to read all about product-led growth. In this post, we’ll summarize some of the key points which help founders build a product-led organization.

Better customer experience

Keep asking yourself “How can I use my product to deliver a superior customer experience?” Good companies use the product to deliver a better customer acquisition experience through self-paced free trials. Good companies use the product for better onboarding and seamless integrations. The best companies offer streamlined acquisition, onboarding, customer support, success, and growth functions within the product. This leads to better customer satisfaction, higher retention, and increased revenues over time.

Get customers to nirvana everyday

Customer nirvana is that one thing your customer wants to achieve via your product. For lead gen companies – it is creating a list of soft leads. For payroll companies – it is a quick and uncomplicated way of processing employee payroll on time. Many software products are overcomplicated and overthought. The key is to focus on getting your customers to nirvana every day. Break down every task into a nirvana moment – the customer should feel they are accomplishing their tasks every time.

Tell your story every time

Founders should use every opportunity to tell their stories. The best companies are acquisition engines because customers feel they belong and relate to the story of the founding team and the product they are building. Storytelling is also a great way to insert customer case studies, and evangelism and become thought leaders in your space which can act as a customer acquisition engine on its own.