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THE IMPORTANCE OF FINDING A LEAD INVESTOR

Raising funds can be hard, and this is true whether it's a seed round from angels, or your Series A from VCs. One of the hard things about running a startup, is that it's rare to find a single individual or firm who will give you all the money which you require. This is because a major problem with investors is that they tend to follow the herd . No matter how much they talk about being willing to back unconventional ideas and take risks, the truth is that they suffer from group-think.

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