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THE ONE QUESTION I ASK ALL ENTREPRENEURS

Lots of entrepreneurs reach out to me because they want to raise funds , and I am happy to interview them. When they pitch, they spend a lot of time talking about their market; their product; why they think they will succeed; and why I should fund them. While all these are important, the one question I ask all of them is, " Which book are you reading right now?" Many entrepreneurs are surprised by this query. What does this have to do with their ability to found a successful company? Why should this influence my decision to fund them ?

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